Progress 10/01/17 to 09/30/18
Outputs Target Audience:U.S. agricultural producers and policymakers related to several key U.S. agricultural markets, including Hass avocados, livestock, soybeans and soybean products, dairy (production and processing), oranges, seafood, sorghum and other feed grains, cotton, and more. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?Attended the annual meetings of the American Association of Agricultural and Applied Economics and the Food Markting research Symposium. How have the results been disseminated to communities of interest?Research results have been disseminated via: (1) presentations in meetings of private sector associations, boards, organizations, groups, and other interested parties; (2) presentations at academic conferences and annual meetings; (3) reports to the U.S. Congress and the USDA; (4) internet websites; (5) news releases; (6) printed copies to funding agencies and interested parties on request; and (6) scholarly publication. What do you plan to do during the next reporting period to accomplish the goals?Complete and publish work on ongoing research relating to the Hass avocado import supply chain, the economics of the U.S. pecan industry, the return on investment in lamb promotion, Norwegian promotion of seafood, and dairy industry market promotion.
Impacts What was accomplished under these goals?
Research outputs have enhanced information and improved decision-making in Texas and U.S. agriculture with particular emphasis on: (1) the management of checkoff programs in general to maximize producer returns from their generic advertising programs; (2) specific checkoff programs administrered by the United Sorghum Checkoff program, the Norwegian Seafood Council, Dairy Management, Inc., MilkPep, and the American Lamb Board; (3) effects of avocados imports on the U.S. economy for the Mexican Hass Avocado Import Association; and (4) understanding pecan market economics for the American Pecan Council. Began work on second five-year contract regarding a quantitative analysis of fluid milk processors' and dairy producers' generic promotion programs with MilkPEP and Dairy Management, Inc. Began work on an analysis of the return on investment in lamb promotion for the Aernican Lamb Board. began work on a study of the economic behavior of U.S. pecan markets for the American Pecan Council. Work completed: (1) completed final year of work on first five-year contract regrading a quantitative analysis of fluid milk processors' and dairy producers' generic promotion programs with MilkPEP and Dairy Management, Inc.; (2) scholarly publication on the national economic contribution of generic food and agricultural product advertising and promotion, (3) scholarly publication on generic promotion of sorghum for Food and Industrial Uses, (4) on the U.S. national economic impact of avocado imports from Mexico; (5) presentation to the American Agricultural and Applied Economics Association on the benefits of U.S. imports of Mexican avocados, (6) presentation at a conference at the Autonomous University of Chapingo in Texcoco, Mexico on the effects of the importation of Mexican avocados on the U.S. economy, (7) presentation to a conference at the Kangwon National University in Chuncheon, South Korea on U.S. agricultural policy and economic development, (8) presentation at the International Food Marketing Research Symposium in Bournemouth, England on the promotion of sorghum for food and industrial uses, (9) delivered a reserach report to U.S. Congress on a quantitative evaluation of the effectiveness of marketing and promotion activities by the Milk Processor Education Program (MilkPEP), Dairy Management, Inc. (DMI), and Qualified Programs (QPs), (10) delivered a technical research report to USDA on the quantitative evaluation of the effectiveness of marketing and promotion activities by the Milk Processor Education Program (MilkPEP), Dairy Management, Inc. (DMI), and Qualified Programs (QPs), (11) delivered a research report to the Norwegian Seafood Council on how effectively the Norwegian Seafood Council promotes Norwegian seafood exports and a research report on how effectively the Norwegian Seafood Council promotse Norwegian whitefish exports, (12) delivered a research report to the Asociacion de Productores y Empacadores de Aguacate (APEAM, A.C.) and the Mexican Hass Avocado Import Association (MHAIA) on the U.S. national and state-level economic benefits of avocado imports from Mexico, (13) obtained 3 new research contracts relating to the Hass avocado import supply chain, the economics of the U.S. pecan industry, and the return on investment in lamb promotion.
Publications
- Type:
Journal Articles
Status:
Published
Year Published:
2018
Citation:
Williams, G.W., O. Capps, Jr., and D. Hanselka, The National Economic Contribution of Generic Food and Agricultural Product Advertising and Promotion. International Journal of Food and Agribusiness Marketing 30 (2):191-210, 2018.
- Type:
Journal Articles
Status:
Awaiting Publication
Year Published:
2019
Citation:
Williams, G.W. and O. Capps, Jr., Generic Promotion of Sorghum of Food and Industrial Uses, International Journal of Food and Agribusiness Marketing, 2019.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2018
Citation:
Williams, G.W., U.S. Agricultural Policy and Economic Development, Invited presentation, Kangwon National University, Chuncheon, the Republic of Korea, July 2018.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2018
Citation:
Williams, G.W., The Benefits of U.S. Imports of Mexican Avocados, AAEA Post-conference Workshop on The Convergence of Policy Issues in Produce Research: Labor/mechanization, NAFTA, and the Food Safety Modernization Act, Washington. D.C., August 8, 2018.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2018
Citation:
Williams, G.W., The Effects of the Importation of Mexican Avocados on the U.S. Economy (El impacto de las importaciones de aguacate mexicano en la econom�a de los EEUU), Keynote invited paper, 6th National Seminar on the Agricultural Economy and Natural Resources and the 1st National Congress on the Economic Environment of the Northeast (6to Seminario Nacional de la Econom�a Agr�cola y de los Recursos Naturales y 1er Congreso de Econom�a Ambiental del Noroeste), sponsored by the Division of Economic and Administrative Sciences (DICEA) at the Autonomous University of Chapingo (UACh), the Autonomous University of Southern Baja California (UABCS), and the Economics Program of the Postgraduate College (Texcoco), Texcoco, Mexico, Novermber 15-16, 2018.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2018
Citation:
Williams, G.W., O. Capps, Jr., Promotion of Sorghum for Food and Industrial Uses, Selected Paper, International Food Marketing Research Symposium, Bournemouth, England, June 14-15, 2018.
- Type:
Other
Status:
Published
Year Published:
2018
Citation:
Capps, Jr., O, G.W. Williams, V.S. Salin, and D.S. Brown, Chapter 3: Quantitative Evaluation of the Effectiveness of Marketing and Promotion Activities by the Milk Processor Education Program (MilkPEP), Dairy Management, Inc. (DMI), and Qualified Programs (QPs), 2016 Report to Congress, Agribusiness, Food and Consumer Economics Research Center, Texas A&M University, College Station, Texas, April 6, 2018.
- Type:
Other
Status:
Published
Year Published:
2018
Citation:
Williams, G.W. and Capps, 2018 Update: How Effectively Does the Norwegian Seafood Council Promote Norwegian Seafood Exports? Research Report to the Norwegian Seafood Export Council, College Station, Texas, June 2018.
- Type:
Other
Status:
Published
Year Published:
2018
Citation:
Williams, G.W. and Capps, How Effectively Does the Norwegian Seafood Council Promote Norwegian Whitefish Exports? Research Report to the Norwegian Seafood Export Council, College Station, Texas, June 2018.
- Type:
Other
Status:
Published
Year Published:
2018
Citation:
Capps, Jr., O, G.W. Williams, V.S. Salin, and D.S. Brown, Technical Report: Quantitative Evaluation of the Effectiveness of Marketing and Promotion Activities by the National Dairy Promotion and Research Program and the National Fluid Milk Processor Promotion Program 1995 to 2016, Report to Agricultural Marketing Service, U.S. Department of Agriculture, Agribusiness, Food and Consumer Economics Research Center, Texas A&M University, College Station, Texas, July 2018.
- Type:
Other
Status:
Published
Year Published:
2018
Citation:
Williams, G.W. and D. Hanselka, 2018 Update: The U.S. National and State-level Economic Benefits of Avocado Imports from Mexico, Research Report to the Asociaci�n de Productores y Empacadores de Aguacate (APEAM, A.C.) and the Mexican Hass Avocado Import Association (MHAIA), September 2018.
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Progress 09/14/17 to 09/30/17
Outputs Target Audience:U.S. agricultural producers and policymakers related to several key U.S. agricultural markets, including Hass avocados, livestock, soybeans and soybean products, dairy (production and processing), oranges, tart cherries, seafood, sorghum and other feed grains, cotton, and more. Changes/Problems:
Nothing Reported
What opportunities for training and professional development has the project provided?
Nothing Reported
How have the results been disseminated to communities of interest?Research results have been disseminated via: (1) presentations in meetings of private sector associations, boards, organizations, groups, and other interested parties; (2) presentations at academic conferences and annual meetings; (3) presentation to the U.S. Congress; (4) internet websites; (5) news releases; (6) printed copies to funding agencies and interested parties on request; and (6) scholarly publication. What do you plan to do during the next reporting period to accomplish the goals?
Nothing Reported
Impacts What was accomplished under these goals?
Research outputs have enhanced information and improved decision-making in Texas and U.S. agriculture with particular emphasis on: (1) the effects of Chinese exchange policy on global agricultural product supply chains; (2) the management of checkoff programs administered by the United Sorghum Checkoff program, U.S. agricultural promotion groups, the Norwegian Seafood Council, Dairy Management, Inc. and MilkPep, and the Mexican Hass Avocado Import Association, among others, to maximize producer returns from their generic advertising programs; (3) Latin American livestock markets; (4) USDA Export Market Development Programs; (5) (6) forecasts of U.S. imports of avocados from mexico. Work completed: (1) completed fifth and final year of work on a quantitative analysis of fluid milk processors' and dairy producers' generic promotion programs under a 5-year contract with MilkPEP and Dairy Management, Inc.; (2) scholarly publication on exchange rate policy and gobal supply chains for the case of the Chinese Renminbi and global soybean markets, (3) scholarly publication on the U.S. national economic impact of avocado imports from Mexico; (4) scholarly publication on U.S. agricultural export promotion; (5) scholarly pubication on the national economic contribution of generic food and agricultural product advertising and promotion; (6) completed an update of a chapter on the livestock industry of Latin America for an unpated edition an annual report by the U.S. Food and Agriculture Organization (FAO) (7) completed work on the developing a checkoff expenditure database under contract with the United Soybean Board; (8) completed forecasts of shipments of avocados from Mexico by avocado size for the Mexican Hass Avocado Import Association; (9) presented numerous research presentations to research funding organizations; (10) preented papers in various conferences; (11) presented invited testimony on USDA Export Promotion Programs to the hearings on "The Next Farm Bill: International Market Development" held by the Subcommittee on Livestock and Foreign Agriculture of the U.S. House of Representatives Committee.
Publications
- Type:
Journal Articles
Status:
Published
Year Published:
2017
Citation:
Williams, G.W. and J. Luo, Exchange Rate Policy and Global Supply Chains: The Case of the Chinese Renminbi and Global Soybean and Products Markets, Applied Economic Perspectives and Policy 39(1): 177-198, 2017.
- Type:
Journal Articles
Status:
Published
Year Published:
2017
Citation:
Williams, G.W., O. Capps, Jr., and D. Hanselka, The National Economic Benefits of Food Imports: The Case of U.S. Imports of Hass Avocados from Mexico, International Journal of Food and Agribusiness Marketing 29(2):139-137, 2017.
- Type:
Journal Articles
Status:
Published
Year Published:
2017
Citation:
Reimer, J., G.W. Williams, R. Dudensing, and H. Kaiser, Agricultural Export Promotion and Its Effects on the Broader Economy Choices 32(3), 3rd Quarter, 2017.
- Type:
Journal Articles
Status:
Published
Year Published:
2017
Citation:
Williams, G.W., O. Capps, Jr., and D. Hanselka, The National Economic Contribution of Generic Food and Agricultural Product Advertising and Promotion, International Journal of Food and Agribusiness Marketing, 2017 (Published online at http://www.tandfonline.com/eprint/rHNbr9m8eU33YEmJhDV6/full).
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2017
Citation:
Williams, G.W., The Next Farm Bill: International Market Development, Written and oral testimony before the Subcommittee on Livestock and Foreign Agriculture of the U.S. House of Representatives Committee on Agriculture, Feb. 28, 2017.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2017
Citation:
Williams, G.W., O. Capps, Jr. and D. Hanselka, The National Economic Contribution of Agricultural Advertising and Promotion, Selected Paper, International Food Marketing Research Symposium, Dubrovnik, Croatia, June 13, 2017
- Type:
Book Chapters
Status:
Published
Year Published:
2017
Citation:
Williams, G.W. and D.P. Anderson, Livestock, in The Outlook for Agriculture and Rural Development in the Americas: A Perspective on Latin America and the Caribbean, 2017-2018, co-published by the Economic Commission for Latin America and the Caribbean (ELAC), the Food and Agriculture Organization (FAO) of the United Nations, and the Inter-American Institute for Cooperation on Agriculture (IICA), Santiago, Chile, 2017.
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Williams, G.W., O. Capps, Jr., D. Hanselka, The National Economic Contribution of Agricultural Advertising and Promotion, Research Report to the Commodity Roundtable Marketing and Communications (CRMC) Group, College station, Texas, April 2017.
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Capps, O. and G.W. Williams, Forecasts of Hass Avocado Shipments from Mexico By Size, February 2017 - April 2017, Research Report to the Asociaci�n de Productores y Empacadores de Aguacate (APEAM, A.C.) and the Mexican Hass Avocado Import Association (MHAIA), May 2017.
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Capps, Jr. and G.W. Williams, How Effectively Does the Norwegian Seafood Export Council Promote Norwegian Seafood Exports? Research Report to the Norwegian Seafood Export Council, College Station, Texas, June 2017.
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Capps, O. and G.W. Williams, Forecasts of Hass Avocado Shipments from Mexico By Size, May 2017 - July 2017, Research Report to the Asociaci�n de Productores y Empacadores de Aguacate (APEAM, A.C.) and the Mexican Hass Avocado Import Association (MHAIA), August 2017.
- Type:
Other
Status:
Published
Year Published:
2017
Citation:
Capps, Jr., O., G.W. Williams, and J.M. Welch, Producer Return on Investments in Sorghum Research, Promotion, and Information: An Updated Analysis, Research Report for the United Sorghum Checkoff Program Board, College Station, Texas, September 2017.
- Type:
Conference Papers and Presentations
Status:
Published
Year Published:
2017
Citation:
Williams, G.W. Comments on the Presentations in the LA Track Session Performance and Challenges for U.S. Free-Trade Agreements with Latin America: Do These Accords Need Improvements? AAEA annual meetings, Chicago, IL, August 1, 2017.
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